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Atlas Ramachandran is confirmed dead at the age of 80.

With remembrances of Atlas Ramachandran, we think thoughts of love and peace.
⚱️⚱️⚱️⚱️⚱️⚱️⚱️⚱️⚱️⚱️⚱️⚱️⚱️⚱️
'The world will miss Atlas💔
What did Atlas Ramachandran do?
Atlas was best known as a Indian jeweller.
How did Atlas Ramachandran die?
Atlas Ramachandran's death was likely due to film producer (.
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Atlas Ramachandran
Ram02.png
Born
M. M. Ramachandran

(1942-07-31)31 July 1942
Died2 October 2022 (2022-10-03) (aged 80)
OccupationChairman of Atlas Jewellery
SpouseIndira Ramachandran
Children2
Websitewww.atlaseraa.com
M. M. Ramachandran (31 July 1942 – 2 October 2022), better known as Atlas Ramachandran, was an Indian jeweller, film producer and actor. He was the chairman of Atlas Jewellery and is known for the tagline of his jewellery, "Janakodikalude Vishwastha Sthapanam". He had produced and distributed films under the banner "Chandrakanth Films". Vaisali (1988) and Sukrutham (1994) are the major films that he has produced. He has also acted in few movies notabily in Subhadram (2007) in a lead role. Ramachandran was arrested in 2015 for a financial fraud case and was released in 2018 after a 3 year imprisonment in Dubai.
Contents
1 Early life
2 Career
3 Marketing strategies
4 Positions
5 Philanthropy
6 Imprisonment in Dubai
7 Filmography
8 References
9 External links
Early life
Mathukkara Moothedath Ramachandran was born in Thrissur on 31 July 1942 into a family with a rich cultural and literary background. His father, late V. Kamalakara Menon (d. 1995), was a poet and there were frequent Akshara Shlokam recitation sessions at his home. Ramachandran was the third of the eight children of his parents, and the second son. After acquiring his bachelor's degree in commerce from St.Thomas College, Thrissur affiliate to Kerala University, Ramachandran left to New Delhi for work.
Career
In Delhi, Ramachandran started his career in the banking industry. He joined Canara Bank and completed a post-graduate degree in economics from the Delhi School of Economics. Later on, selected as a probationary officer by the State Bank of India, he moved to the State Bank of Travancore where he was a field officer, accountant and manager. By the time he left the bank, he was the superintendent of over 100 branches.
In 1974, he moved to Kuwait City to work for the Commercial Bank of Kuwait.
He assumed the post of Administration Manager of the International Division.
Having been convinced of the immense demand for gold ornaments, he opened the first ATLAS showroom in Souk Al Watya in Kuwait.
Kuwait was looted during the Gulf War and Ramachandran experienced a total loss, so he started over in the United Arab Emirates. He introduced the concept of mega-offers in the regional gold trade. From gold bars to luxurious cars, shoppers won generous prizes. ATLAS served well over a million customers. This led to the coining of the now famous slogan, "ATLAS jewellery-Trusted by Millions", with Ramachandran himself serving as the Brand Ambassador and lending his face and voice for the advertisements.
Marketing strategies
Ramachandran developed numerous marketing strategies hitherto unknown in the gold industry. He believed in joint promotions with well-known brands. Some of his innovative promotions were:
ATLAS Golden Harvest with Malayala Manorama
ATLAS Read & Win with Gulf News
ATLAS Gold Rush with Radio 4 FM
ALTAS Golden Olympics with Khaleej Times
ATLAS Golden Take off & ATLAS Golden Holidays with Air India
ATLAS Coupon Promotion with Bank of India
Positions
Ramachandran was elected to serve as the first Chairman of the Gold Promotion Committee of the Dubai Shopping Festival (DSF) and was instrumental in crafting the concept of a gold-based shopping incentive. In the inaugural year of the DSF, 43 kilos of gold were given away as prizes. He served in this position for three consecutive years. ATLAS supports the DSF.
Other note-worthy positions include:
Secretary of Dubai Gold & Jewellery Group for its first six years
Key founding member of the Abu Dhabi Gold & Jewellery Group
Editor of the film magazine Chalachithram
Vice President of Malayalam Film Producers Association
Philanthropy
Both in his adopted home in the Gulf and in India, his community initiatives include welfare, education, film, literature and music. He gave scores of gold medals in the UAE schools. He also gave scholarships to deserving students of limited means in Kerala. In the same way, customers of Atlas Jewellery were handed over the ornaments selected by them even if they were short of money. He patronized many competitions including reciting the Quran held by the Islamic organizations in the Gulf.
Imprisonment in Dubai
Ramachandran was arrested by the Dubai Police in August 2015, after some banks, which had lent him huge sums, filed cases against him for his failure to repay the amount. Two months later, he was imprisoned by the Dubai Court. After three years of imprisonment, he was released from prison in June 2018.
Filmography
Ramachandran ventured into film production and distribution. He was known as Vaisali Ramachandran due to the fame of his debut film production 'Vaisali', an episode from Mahabharata, which was a classic in the Malayalam film industry. He resigned from the Commercial Bank to focus solely on the jewellery business and motion pictures. At the time of his resignation, he was one of the most highly respected and highly paid bank managers in Kuwait. With his new focus, he either produced or distributed the hit films Sukrutham, Dhanam, Kauravar, Chakoram, Vasthuhara, Innale and Venkalam. A number of his films were selected to Indian Panorama, were critically acclaimed, and won prestigious awards.
Film
Year
Director
Role
Vaisali
1988
Bharathan
Producer
Vasthuhara
1991
G. Aravindan
Producer
Dhanam
1991
Sibi Malayil
Producer
Sukrutham
1994
Harikumar
Producer
Holidays
2010
M. M. Ramachandran
Director
Anantha Vruthantham
1990
P. Anil
Distributor
Innale
1990
P. Padmarajan
Distributor
Kauravar
1992
Joshey
Distributor
Venkalam
1993
Bharathan
Distributor
Chakoram
1994
M. A. Venu
Distributor
Youth Festival
2004
Jose Thomas
Actor
Anandabhairavi
2007
Jayaraj
Actor
Arabikkatha
2007
Lal Jose
Actor
Subhadram
2007
Sreelal Devaraj
Actor
Malabar Wedding
2008
Rajesh-Faisal
Actor
2 Harihar Nagar
2009
Lal
Actor
Thatwamasi
2010
Swami Viswa Chaithanya (Sunil)
Actor
3 Char Sou Bees
2010
Govindankutty
Actor
Brahmasthram
2010
V. Somanath
Actor
Bombay Mittayi
2013
Umer Karikkad
Actor
Balyakala Sakhi
2014
Pramod Payyannur
Actor
Daivathinte Kayyoppu
2016
Benny Ashamsa
Actor
Meghangal (Tele Film)
2016
Shaji Kallur
Actor
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